Vantage appoints Global Marketing Director to bring global insights to localised trading needs

   

25th August London: Vantage, the multi-asset trading platform for retail and professional traders, today announces the appointment of Geraldine Goh as Global Marketing Director. A key component of the company’s expansion strategy, Goh will help to align Vantage’s marketing and business goals on a global scale.

Goh’s appointment comes at a time when the existing retail trading landscape often does not prioritise the needs of localised landscapes, particularly within emerging markets. With a new and ambitious generation of traders surfacing across Asia-Pacific, as well as other emerging markets, Vantage is keen to address the shortfalls in these markets.

Her role, alongside the marketing team, will be to offer a unique approach which is tailored to each region – providing the local business development and sales teams with the tools they need to succeed in the environment they are in.

Goh brings 10 years of experience in the field, with a notable six years as Head of Marketing, Singapore and Emerging Markets APAC at IG where she led her team through multi-faceted marketing plans for the region. Now, with her global role, she will have holistic oversight to align marketing and business goals in tandem with Vantage’s global expansion. Goh will focus on introducing high profile partnerships, promotions, and programmes to cover the whole client lifecycle.

Geraldine Goh, Global Marketing Director at Vantage, comments: “I was drawn to Vantage’s dynamic vision of wanting to expand into the emerging markets, whilst also looking to target high-value clients. To achieve this, from a marketing perspective, my aim is to incorporate an approach which is adaptable and tailored. I believe in being global from a brand perspective but remaining local from a strategy perspective – with this approach, we will build our brand credibility and flaunt our competitive edge, whilst also providing what each region needs to execute better trades.”

David Shayer, Chief Executive Officer at Vantage, adds: “We know that there is no single strategy that will cater to the needs of every region – a one size fits all approach is simply not a viable option anymore. With Goh’s experience, she brings a new dynamic to Vantage, and her experience in APAC and emerging markets gives her a keen eye for the nuances needed in each region. Right now, there are many markets that are underserved, and Geraldine’s appointment will be an important step in Vantage’s goal to remedy this. We’re thrilled to have the best in the industry on board during a period of rapid and exciting global growth.”

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